THE NEXT GENERATION OF BOND BUILDING - DEFY DAMAGE
Joico’s new Defy Damage ProSeries harnesses the power of three proven “hair heroes” along with intelligent SmartRelease Technology to protect and strengthen hair bonds before, during, and after every colour and lightening service. It also works brilliantly as a stand-alone treatment to help rebuild, strengthen, and protect hair from the inside out.
Step 2: An intensive treatment to help strengthen bonds and hydrate–for damage-resistant, healthy-looking hair in just one use. Professional use only.
- Regenerates bonds & strengthens hair
- Protects hair from mechanical, thermal, and environmental damage
- Higher concentration of SmartRelease Technology
- 80% less breakage
- 5X stronger hair
- Maintains over 90% of colour vibrancy
- Increased & more even lift
- Evens porosity for better colour deposit