Give your hair the moisture it craves with HYDRATE! Moisture Intensive Softening Shampoo. This innovative hair bath softens and helps to elongate your natural texture, while drenching parched tresses with moisturizes and conditioners essential for keeping hair manageable and easier to comb. Because it's Sulfate-Free, hair won't feel dry and stripped of moisture. Fortified with Shea butter for softness and Extra-Virgin Olive Oil for strength and shine, HYDRATE! is the ideal, moisture-rich therapy for all hair types, including coiled, curly, frizzy, wavy and mixed-textures, as well as for chronically dry hair and scalp.