Joico's Color Infuse Red Shampoo fights fading, while cranking up the heat and intensity on all shades of red - from rich reds to natural gingers.Benefits
How to use:
Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Infuse Red Conditioner for best results.