The As I Am Co Wash is the perfect gentle cleanser to maintain your natural curls, coils, and waves in between wash days.
Its also the perfect cleanser for anyone with a Keratin Treatment. Shampoos (even sulfate free) reduce the effectiveness Keratin Treatments by stripping your hair of crosslinks. But the Coconut CoWash will prolong the life of your expensive treatment by gently cleansing instead of stripping crosslinks, and your hair will stay soft, silky, and smooth for longer. Better than even using a Keratin Shampoo which can contain harsh surfactants.